ATLAS stands for Artificial Technology Leading Advanced Solutions and is a next-generation software born in the printing community. We discuss it in this interview with Dario Cavalcoli, Business Development Director at Gama Group
Atlas by SisTrade is not just a management software but a strategic framework designed for the printing and converting sector, capable of optimizing every business function through native process integration. The market has always focused on machines and equipments, neglecting the human factor and the interconnection of business functions, and has failed to resolve the main critical issues. True growth is achieved by improving the management of the 6 strategic processes/mission criticals: offers, technical sheets, MRP, supply chain, production orders, production scheduling with AI (Artificial Intelligence). Atlas overcomes the inefficiencies of software with often unsatisfactory customizations, offering a system already structured around the real needs of the sector, with AI for scheduling, total interconnection between departments, and clear KPIs for fast decision-making. The value of Atlas is not just technological: it improves people’s work, reduces errors and stress, and transforms management chaos into a harmonious and competitive model, elevating the company to a new level of efficiency and sustainability.
Face to face with Dario Cavalcoli, Marketing manager at Gama Group
Dario, can you tell us what ATLAS by SisTrade is?
“ATLAS stands for Artificial Technology Leading Advanced Solutions and is a next-generation management system born in the printing community. Every company is like an orchestra where everyone plays his part: production creates the main melody, the supply chain provides the rhythm, sales regulate market dynamics, IT manages the flow of essential information, R&D introduces new technologies and innovation, while management and control harmonize every note to ensure stability and strategy. But what happens if these elements are not perfectly coordinated? It creates noise rather than music, difficulty in making offers, badly managed orders, materials arriving late, production slowing down, not communicating departments, and clients drifting away. Atlas is like the orchestra conductor who transforms this chaos into a perfect symphony. It doesn’t just make each instrument sound good; it guides them to ensure everything is harmonious and synchronized. It combines technology and operational intelligence to ensure that every department works in perfect coordination, with no waste and no inefficiencies”.
The printing and converting sector has unique characteristics. What makes Atlas so special that it has captured your interest?
“Atlas brings intelligence to business processes, optimizes production management, improves planning with an advanced AI-based scheduling engine, and ensures total control over every phase, from quoting to delivery. In a sector where there are countless production variables and every minute counts, Atlas allows people to make faster decisions, reduce errors, avoid waste, and improve competitiveness. It’s a tool that supports and enhances the work of individuals, helping them become more efficient, less stressed, and more productive. The real revolution happens when people work better, and the whole company benefits from it. The ATLAS project doesn’t come from nothing; it is based on a structured analysis of the main 330 characteristics, issues, and specific needs of companies in the printing and converting sector”.
Was there a lack of a management system like Atlas in the sector?
“Yes, and that’s exactly why Atlas by SisTrade is not just a management system, but a strategic framework. Until now, many companies had to adapt generic software with heavy customizations, risking creating rigid, costly, and difficult-to-manage systems over time. Atlas eliminates this problem by offering a strategic model that is already structured and ready to use, specifically designed for printing and converting. It is not a platform that needs to be customized to work; it’s a system designed with the logic, rules, and needs of the sector already integrated. Today, printing and converting companies can no longer afford to manage their business with systems that were not designed for them. Atlas is the missing solution because it is the only system that doesn’t require adjustments: it is already perfectly aligned with the sector’s needs”.
