Pantone, the global color authority and provider of professional presented last December color language standards and digital solutions for the design community, today introduced PANTONE 17-1230 Mocha Mousse, an evocative soft brown that transports our senses into the pleasure and deliciousness it inspires as the Pantone Color of the Year selection for 2025.
“PANTONE 17-1230 Mocha Mousse expresses a thoughtful indulgence” says Leatrice Eiseman, Executive Director Pantone Color Institute. “Sophisticated and lush, yet at the same time an unpretentious classic, extends our perceptions of the browns, is infused with subtle elegance and earthy refinement, but it is discrete and delicate, and envelopes us with its sensorial warmth”. There is a growing movement to align ourselves more closely with the natural world. Characterized by its organic nature, PANTONE 17-1230 Mocha Mousse honors and embraces the sustenance of our physical environment. “The everlasting search for harmony filters through into every aspect of our lives including our relationships, the work we do, our social connections and the natural environment that surrounds us. Harmony brings feelings of contentment, inspiring a positive state of inner peace, calm, and balance as well as being tuned in with the world around us. It embraces a culture of connection and unity as well as the synthesis of our mental, spiritual and physical well-being: for Pantone Color of the Year 2025 we look to a color that reaches into our desire for comfort and wellness, and the indulgence of simple pleasures that we can gift and share with others”, added Laurie Pressman, Vice President of the Pantone Color Institute.
In celebration of the 26th anniversary of Pantone Color of the Year, for the first time highlighted the color in events and experiences all over the world. From New York and London, to Shanghai and Mumbai, Pantone shared public spaces and color events.
PANTONE® 17-1230 Mocha Mousse in packaging and multimedia design
PANTONE 17-1230 Mocha Mousse is a delicious brown that inspires with its suggestion of chocolate, cocoa and coffee. Utility oriented but at the same time elevated and sophisticated with a luxe feel. Tactile and touchable, PANTONE 17-1230 warmly welcomes, inviting consumers to reach out and engage, making it an enticing shade for a variety of products from food and beverage to cosmetics.
The adaptable, neutral tone of PANTONE 17-1230 Mocha Mousse blends effortlessly with any color, enriching each ensemble with a touch of warmth and refined luxury. The history of all brands is expressed with colors and Mocha Mousse combines very well with various graphic effects, such as characters and drawings reduced to a minimum, or with a delicate embossing or even with foil, perhaps copper colored. We could almost say that this color announces the brand with a whisper, not with a shout, and this characteristic in a world of products with extra-bright or even dazzling and flashy colors can make the product stand out precisely because it is sweet, persuasive and not invasive, so that the consumer can appreciate the details and above all, remember the experience.
I partner ufficiali del Pantone Color of the Year 2025 sono Motorola, Joybird, Pura, Wix Studio, Libratone, Spoonflower, Ipsy, Society6, Ultrafabrics.
